An experience that is more like shopping in person than using a flat website. Users can move around the mall to find shops and browse inside them;

As in real-life shops, you will be able to walk around the displays to see what is available, which is much easier than using hierarchical categories or searching for items on a website. Users may discover categories of items that they were unaware they wanted.

Ability to talk with a shop assistant (whether an AI-driven avatar or, more likely, an avatar of a real person available to offer advice on the product. The assistant also has the opportunity to “sell” the product, more like in a real-world store.

Higher conversion rates and per-visitor purchases. There is research to show significantly higher rates in virtual stores than on websites for similar items;

Interacting with voice-enabled, realistic-looking avatars will be a better experience than making a phone call and customer will be able to visit the virtual store for advice or further information.

3D virtual stores are a new and exciting development and both store owners and metaverse users will want to try them.

Especially at the early stages, the users will be crypto-savvy early adopters who will want to support businesses that are entering their world. These may be hard to reach via traditional websites;